National Advertising Campaign

A National RDF Recruitment and Awareness Campaign on the RDF will run in September 2008. It will comprise a combination of National and Local Media formats. The aim of the campaign is to increase recruitment to the RDF and to reinforce the RDF as a recognisable national brand. In June 08 notice of the campaign will be posted on www.military.ie. This is to maximise publicity of the campaign. The campaign will be supported through articles and notice information in the Connect Magazine. Consideration is been given to the provision of a special RDF edition of connect in July 08. The RDFRA Magazine will also be used to alert members of the reserve to the campaign using Director Reserve Force page in the Aug 08 edition.
All reservists attending annual camp will be told of the awareness campaign. The Cosantoir will probably also be used as a pre information campaign tool.